When was the last time you thought about recycling. Not just when you're reminded in Pret-a-Manger to put certain rubbish in certain holes, but really thought about it. Thought about the bin in your kitchen and the items you throw in it?
By now, if you follow me on twitter or instagram, you'll know that I live between Zurich and London. And boy, let me tell you that they do not take recycling lightly here. One of the pains of getting used to living in this city is the recycling... or rather the difficulty in doing so without a car. I have to wait for certain times of the month to have my cardboard picked up. I have to load of all of the glass and plastic bottles and lug them down to the recycling bin... granted it's only a five minute walk away, phew! But all of this effort just to dispose of my rubbish has got me thinking, searching, trying to use items that do not require a heap of packaging that I'm going to have to look at for the next month if I miss collection day. It's got me thinking about why avocados need to be wrapped in plastic and sold as "pair" in supermarkets, when it's perfectly capable of being tossed into my reusable bag along with the rest of the fruit and veg... also free of excess plastic.
And back to my point, plastic. When was the last time you really thought about and how it's affecting our oceans? I'm sure you will have seen the video of the diver swimming off of the coast of Bali. Or heard about the floating heaps of trash out at sea, suffocating those that dwell in the watery depths. Did you know that we consume over 300 million tons of plastic every year, over half of which is only for single use. Isn't that crazy. Why do we need so much plastic? Why are we unable to dispose of it properly like the Swiss are making me do. This bin for PET, this bin for milk bottles, this bin for wine bottles (I may frequent that bin a little too much...) 8 million tons of plastic is dumped into our oceans every year, and you better believe it's killing the sea-life that live there.
I know it's not that easy to remove plastic from your life, it's pretty much on everything, from food to your new phone. And I am not claiming that my company is perfect, but make sure to keep following along as we're looking at some pretty exciting plastic alternatives to help do our bit!